The Crisis Plan Every School Needs (But Most Don't Have)
70% of parents will remove your school from consideration based on negative feedback alone. Yet most schools have zero crisis communication plan.
Here's the brutal truth: your reputation isn't just a marketing asset—it's your financial lifeline. This comprehensive guide gives you the 72-hour framework, team roles, and proven strategies that protect your school when crisis strikes.
From staff misconduct to social media backlash, learn how prepared schools turn potential disasters into demonstrations of their core values.
Transform Teachers Into Your School's Marketing Edge
While competitors spend fortunes on fancy facilities and flashy campaigns, the smartest schools are showcasing what actually matters to parents: exceptional teachers.
97% of private school parents are satisfied with their school—and teacher quality tops every list. Yet most schools bury faculty expertise in boring bios that put parents to sleep.
This strategic framework shows you how to transform your teachers into visible thought leaders who attract the right families and drive enrollment.
Small School, Big Impact: Marketing With Zero Budget
Your small school is already conducting valuable educational research—you just don't call it that. Every innovative teaching method and creative solution is potential marketing gold.
While larger schools throw money at glossy campaigns, you can build authority through authentic evidence of your educational approach. This isn't about having a big budget; it's about strategic storytelling.
Transform your everyday classroom innovations into compelling proof that justifies tuition and attracts mission-aligned families.
17 Newsletter Strategies That Actually Drive Engagement
Stop sending newsletters into the void. This tactical guide shows you exactly how to create communications that parents actually open, read, and respond to.
Your school blog can generate 50-70% of website inquiries when done right. Learn the three-part framework that transforms random posts into enrollment drivers.
Transform your school website into an enrollment engine
Schedule a complimentary website analysis with Adam to uncover hidden opportunities in your digital presence. Learn which strategic adjustments could significantly impact your application numbers year-round.
