Your 2026 Social Media System: Generate Leads for $50/Month
Remember October's warning about 45% PPC cost increases? Here's your alternative.
This isn't about dancing on TikTok or posting 47 times daily. It's about building a systematic lead generation channel that works while you're out doing actual jobs. We're talking $50-75/month in tools versus thousands in PPC, 2-4 hours monthly for content batching, and a proven 4-pillar framework that turns followers into customers.
The timing matters. Mid-November is when smart contractors plan 2026 budgets. Those who build sustainable social systems now won't be scrambling when ad costs jump again next spring. Includes 12-month implementation roadmap, realistic ROI benchmarks, and the AI tools that save 10+ hours monthly without killing authenticity.
Why Your Old SEO Tactics Stopped Working (And What to Do in 2026)
AI Overviews changed everything. Google's search results now prioritize experience, expertise, and trust over keyword stuffing.
This 14,806-word strategic guide explains exactly how contractors can turn their real-world experience into a competitive advantage. The "trust premium" means your years of hands-on work now matter more than content farms with fancy writers. You've got the expertise—you just need to position it correctly.
Includes the complete E-E-A-T framework for home service businesses, the 12-month content roadmap that aligns with your seasonal workflow, and why the long game of SEO complements your immediate PPC needs. Perfect for year-end planning when you're mapping out 2026 visibility strategies.
Internet Marketing 101: The Foundation Every Contractor Needs
This comprehensive overview breaks down the five essential marketing channels—SEO, content, social, email, and PPC—and shows exactly how they work together. No jargon, no fluff. Just clear explanations of what each channel does, why it matters for home service businesses, and how to integrate them for maximum impact.
Perfect for contractors who know they need stronger online presence but aren't sure where to start. Use this as your year-end foundation review before planning 2026 investments.