Families are making re-enrollment decisions over Thanksgiving dinner. Not in February when contracts arrive—right now.
12 departing families equals $360,000 in lost revenue. The mid-year intervention window closes in weeks. Form your retention committee, deploy your mid-year survey, and identify at-risk students before the holidays.
Target: 90-95% retention starts with action you take this week.
Convert Your Peak-Season Inquiries to Applications
Peak inquiry season is happening right now. The difference between schools converting 45-55% of inquiries versus 25-30%? Strategic email nurture sequences.
Email delivers $36-40 ROI per dollar. Schools with 8-touch automated sequences respond within 60 minutes and systematically address parent concerns over 90 days.
It's November 2025. Your Head of School just asked for your marketing budget. Due date: December 15. Board approval: March 2026.
This guide provides budget templates by school size ($70K-$150K ranges), channel allocation frameworks, and ROI benchmarks you can defend. Plus: how to present marketing as a revenue driver, not an expense.
Every $3,677 marketing investment acquires a $100,000+ lifetime value asset.
Transform your school website into an enrollment engine
Schedule a complimentary website analysis with Adam to uncover hidden opportunities in your digital presence. Learn which strategic adjustments could significantly impact your application numbers year-round.