Your 30-Day Plan to Dominate Back-to-School Marketing
August isn't just back-to-school chaos—it's your golden enrollment opportunity. While public schools scramble with logistics, you can focus on relationship-building and strategic positioning.
Our systematic 30-day framework transforms the overwhelming season into a measurable marketing machine. Create content that builds anticipation, demonstrates value, and converts interested families into enrolled students.
Those magical first days of school are a content goldmine most schools completely overlook. Research shows schools that effectively document their culture see up to 30% higher inquiry-to-enrollment conversion rates.
From student journey documentation to faculty spotlights, we'll show you how to capture authentic moments that drive engagement all year long—without adding to your already overwhelming first-week workload.
Is your enrollment process leaking potential students? Finding a new family costs FIVE TIMES more than retaining an existing one, yet most schools focus solely on attracting new prospects.
Discover four tactical strategies that have helped schools achieve 7-12% enrollment increases within a single month by identifying and fixing common drop-off points in your enrollment process.
How Today's Parents Really Research Your School Online
oday's parents don't just research schools—they conduct full-scale digital investigations across multiple platforms. 72% of parents considered new schools for their children in 2024, a 35% increase in just two years.
Understanding this digital parent journey is essential for schools that want to position themselves effectively at each stage of the decision process, from initial awareness through final validation.
Transform your school website into an enrollment engine
Schedule a complimentary website analysis with Adam to uncover hidden opportunities in your digital presence. Learn which strategic adjustments could significantly impact your application numbers year-round.
